Priceline for Autos
March 07, 2007
Have you ever gone to a "fare deal"-type site, where they've got amazing deals on the condition that you have to commit to purchasing RIGHT NOW? You get to pick your departure, destination, and dates, but not necessarily the airline or the time, for instance. But there really are amazing deals, and it's due to the ability of airlines to know EXACTLY what seats they need to fill at any given instant (yes, there are some things that airlines are quite capable of executing). Why can't auto dealerships do this? They might not be able to get together with other manufacturer's dealerships, but a 3rd-party company could come in and be an online repository for these unique deals that could go on and off the board throughout the day or month. So when you've got a situation where a vehicle came in but the buyer broke the contract, you could post that VIN and specs to the deal site, maybe with an MSRP of $37,000 marked down to $32,000 or something, for that specific vehicle. It would allow dealerships to manage their inventory and quotas more effectively, cut out lots of negotiating headaches for customers and wasted time for salespeople, and become known as THE place for serious buyers who want to go buy a vehicle right now, today, to get something done without worrying about anything. Customers would be savvy enough to know if something's a good deal or not based on kbb.com or similar auto pricing information sources, just like they are able to recognize that a DFW-JFK flight for $600 roundtrip isn't exactly something they should pounce on. Where's Captain Kirk's agent?
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