Faith + Reason = Truth

Cuban's film company Magnolia Pictures has agreed to distribute a conspiracy theory short film about the "real" story behind the 9/11 attacks.  Even though he has said he doesn't believe the film is true, he DOES believe it's a story that can/will be refuted by future films, and he would also distribute those if/when the time comes.  In Dallas and across the country, people have a huge problem with this, and for a very silly reason:  not the usual free speech or un-patriotic anti-government abuse thereof, but rather, because he owns a pro sports franchise and it "looks bad" or "distracts" the team.  Is his dual-role unprecedented?  Not by any stretch:  someone named Ted Turner immediately comes to mind.  After a quick timeline check, I found that Turner bought a local Atlanta tv station in the early 70's, took it nationwide via satellite, then bought the Braves and Hawks (2 pro teams!) for tv station content.  THEN, he starts freaking CNN in 1980, which really grabs hold of everyone's every waking moment with the Gulf War in 1991, followed 5 years later by the sale to Time Warner in '96 (which still saw him in management until 2000 when he left).  If Turner can own an NBA AND an MLB team, and own THE most important news network of the 90's (which more than a few have termed the Clinton News Network for its unabashed liberal political bias), why can't an NBA owner in the 2000's own an itty bitty film company and distribute (remember, his company didn't make or back the film; it's been on the internet for 6 months or more) whatever he decides to distribute?  Unlike Turner, he's not creating and broadcasting news stories as fact; he's distributing an alternative viewpoint which he himself doesn't even believe.  Will someone PLEASE enlighten me here with what, exactly, is the big deal?