Faith + Reason = Truth

The keyword phrase "best political blogs" as a keyword for pay-per-click advertising with Google Adwords, which to my amazement in this post had gone from $.25/click to $5/click in 8 days (Feb. 19 to 27), has now doubled again to $10/click.  That's a 40-fold increase in the cost of this ad keyword in 2 1/2 weeks.  Yikes!  At a cost of $10 for every single click on their fleeting ads, some people out there are apparently REALLY confident in their abilities to convert your search engine quest for the Best Political Blogs into some sort of meaningful action on your part.