Could Google Be the Next Enron?
March 06, 2007
Google has no reported accounting improprieties, as did Enron, but at the heart of Enron's implosion was the fact that they were booking revenue that was to be produced from assets that weren't likely to produce that future revenue. Similarly, Google generates revenue (and to be fair, they ARE actually generating it rather than merely booking it) from assets that aren't likely to produce that revenue in the future. One key difference actually goes in Enron's favor: at least they actually OWNED the assets that they claimed would one day likely generate that revenue. Google does not own the valuable content that their advertising revenue is generated based on. If content owners were to assert their ownership rights and deny Google their valuable content to base ads on, as are many of the video content owners with Youtube and as publishers may more actively engage in doing with the groundwork being laid by Microsoft's (legitimate, in my opinion) criticism of Google's interpretation of Fair Use...I shudder to think.
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