If You Build It...
February 28, 2007
The old cliche from Field of Dreams is alive and well in
Arlington, TX. Driving through town yesterday, I was struck by a
visually stunning sight: there, on the great white water tower jutting
over the low-rise suburban landscape, next to the south-facing "A" city
logo, was a gigantic Official Logo of the Dallas Cowboys (a blue star
with a thin blue outline around it) painted on the east side of the
tower. The Star looks off in the distance towards downtown Dallas,
some 20 miles away, the city that had forsaken America's Team when
Jerry Jones came calling for civic "help" in building his new $650M
stadium a few years ago. While the various Dallas-area suburbs vied
for the right to build it without wanting to kick in too much in
return, a simple radio announcement one day declared that a deal had
been struck with a heretofore unannounced player: Arlington, home of
Major League Baseball in North Texas (the Rangers), Six Flags Over
Texas, and a huge GM plant, all of which had been brought to this once
desolate outpost halfway between Dallas and Fort Worth decades ago by
its "Boy Mayor" Tom Vandergriff. The Cowboys weren't an easy sell,
believe it or not. Jerry Jones, the owner, is a polarizing figure,
illustrated by this quick story. At a breakfast I attended early on in
the "Touchdown Arlington" campaign, serving as the official kickoff to
get the residents to vote in favor of funding the stadium, at least one
prominent local attorney almost withdrew his support at the last
minute. He was extremely upset that Jerry Jones had made an appearance
at a breakfast in Fort Worth, reportedly telling the organizing
committee that Jerry better be nowhere near the city of Arlington when
Paul Tagliabue and crew made their presentation at the Arlington
Convention Center in support of the stadium deal. So there we were at
the breakfast, and EVERYONE was there: Commissioner Tagliabue, Roger
Staubach, Troy Aikman, the mayors of Arlington and Fort Worth (not
Dallas)...everyone, that is, except Jerry Jones. You see, as publicity
hungry as he is (and has to be), he knows politics and dealmaking as
well as anyone, and he knew that Arlington wanted the Cowboys DESPITE
their owner, not BECAUSE of him.
A couple of years have passed, the
stadium deal overwhelmingly passing with the voters long ago, and the
price of the complex has now increased to $1B (Jerry's kicking in the
difference, not the City of Arlington). A couple of weeks ago Roger
Staubach was named chairman of the committee to bring the Super Bowl to
Arlington a year or two after the stadium opens in 2009. Just
yesterday, the front page story in the 2 local papers was "Cotton Bowl
Coming to Arlington", and with it one day, almost certainly a slot in
college football's BCS Championship rotation. There's also talk of a
future national convention (most likely Republican) and much, much
more. Apparently, if you build it, they will come.
Comments